Domain names for the hotel business

Monthly Archives: June 2006

.hotel – Creating a new Top-Level Domain

hotel-domains-statisticsAt about the time we started the .berlin top-level domain project we also evaluated other areas where there is a need for an own top-level domain. We started with¬† figuring out which common terms are often used in domain names. Among the results where the terms “jobs”, “music”, “online”, “game” and of course “hotel”. All these terms with second-level domains in the gTLD name spaces, primarily .com, but also .org or .info. The term hotel is used by over a million domain names from www.designhotels.com to www.paris-hotels.com.

During our research we also got a lot of positive feedback from hotels on the .hotel concept since online marketing is going to become a major contributor to the promotional efforts of the hotel industry.