Hotel research and networking at ITB in Berlin
We used the recently finished Berlin based ITB, the world’s leading travel trade show, to promote the .hotel top-level domain and to maintain research on the chances of .hotel. Networking at ITB means to gather with more than 180,000 visitors, among these 108,000 trade visitors, and over 10,000 exhibitors from 180 countries. The ITB also provides unique opportunities to benefit from the leading think tanks of the global tourism industry. All levels of the .hotel value creation chain are present: hotel chains, booking engines, suppliers, providers, and individual hotels.
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