Monthly Archives: March 2010
We participated with two people at the 37th meeting of the Internet administration agency ICANN in Nairobi to discuss with directors and staff the introduction of the .hotel top-level domain (TLD). ICANN is likely to open the application window for .hotel and other extensions like .sport, .paris or .ibm beginning of next year.
According to latest information from ICANN the new TLDs including dothotel may become available later in 2011. That means that hotels and hotel chains will be able to register domain names like www.choice.hotel or www.design.hotel at this time.
Recently a Google executive presented at a major hotel conference in Europe that the average customer seeking to book a hotel undertakes 12 search cycles during 26 days to finalize his booking.
These figures show how important it is to position the hotel’s homepage among the top search engine rankings in order to catch-up with as much as possible of the customers search requests.
This is exactly where the new .hotel domain names enter the online travel booking landscape because they will improve search engine rankings and by this reduce provisions paid to Online Travel Agents (OTAs) like Expedia, Hotel.de or Tripadvisor. In fact the .hotel domain names will be another simple and inexpensive as well as efficient and effective tool to increase hotel revenues in a strongly growing online travel business.
To summarize an extensive topic, here are the benefits offered by .hotel domain names in this regard:
Benefits of .hotel domain names for customers:
- Better access to the hotel’s website through improved search engine rankings or type-in (direct search)
- Trustworthy and latest information direct from the hotel owner
- Availability of special and best price packages which are not offered by OTAs
Benefits of .hotel domain names for hotels:
- Strong branding effects of the domain name since frequently used by customers
- Less provisions paid to OTAs
- Sustainable better search engine positions
This is a topic on which we will publish more soon, watch out on our website.