Domain names for the hotel business

Monthly Archives: May 2010

OTA Market Shares in Germany 2009

According to the German Hotel Association IHA (www.hotellerie.de) the two leading German hotel booking portals HRS.de and Hotel.de count for about 60% of the market of Online Travel Agents (OTAs) with in the German OTA market in 2009.

Provisions payed by hotels for hotel room bookings via the German OTAs range between around 8 up to 30%.

The hotel domain .hotel may help hotel to become more independend from the OTAs by better search engine rankings and more direct type-in by short, simple and descriptive domain names like www.one-and-only.hotel.

Search request for hotels

A good tool to find out more about the customers behavior is Google Insights which offers the option to select various parameters to specify a search request:

  • Search Terms
  • Locations
  • Time ranges (from 2004 to today)

You can search for instance for the search term “hotel berlin” on a worldwide basis within the last 12 month. The results are a “interest over time” graph with key news influencing the results, a world map which shows the intensity of interest in the search term, and the search terms specified into “top searches” and “rising searches”.

Google Insights is for DOTHOTEL a valuable tool to identify search terms, e.g. “hotel” versus “hotels” and the activity of searching customers in this area ans by this the demand for the .hotel top-level domain.

The graphical presenation for the “top searches” looks like this: