Search request for hotels
A good tool to find out more about the customers behavior is Google Insights which offers the option to select various parameters to specify a search request:
- Search Terms
- Time ranges (from 2004 to today)
You can search for instance for the search term “hotel berlin” on a worldwide basis within the last 12 month. The results are a “interest over time” graph with key news influencing the results, a world map which shows the intensity of interest in the search term, and the search terms specified into “top searches” and “rising searches”.
Google Insights is for DOTHOTEL a valuable tool to identify search terms, e.g. “hotel” versus “hotels” and the activity of searching customers in this area ans by this the demand for the .hotel top-level domain.
The graphical presenation for the “top searches” looks like this: