Domain names for the hotel business

Monthly Archives: June 2011

ICANN approves application window for .HOTEL and others

The Internet’s global administration agency on Monday approved to open an application window for new web suffixes, also called top-level domains. Our .HOTEL will be one among many others, also extensions for hotel brand like .hilton or .marriott will be possible with this biggest ever shake-up in the addressing of websites.

The California based Internet Corporation for Assigned Names and Numbers (ICANN) and its multi-stakeholder community voted overwhelmingly this step at its meeting in Singapore .

By the decision domain names with the extension .hotel (“dothotel”) will become availiable likely from early 2013. See our ICANN timeline for .hotel below:

 

Domain name ranked most important search criterion

The renowned search engine optimization website SEOmoz has recently published its 2011 edition of the Search Engine Ranking Factors. For the past 6 years, SEOmoz has compiled the aggregated opinions of dozens of the world’s best and brightest search marketers into this biannual ranking factors document. This year they present the data set of the opinions of 132-person panel.

With regards to the upcoming new .hotel domain names, we are always being asked how important domain names are. The experts of SEOmoz found that the most relevant search criterion is an exact match of the domain name with the search term. That means that www.tennis.hotel is likely to get a high position at Google if you search for “tennis hotel”.