A good tool to find out more about the customers behavior is Google Insights which offers the option to select various parameters to specify a search request:

• Search Terms
• Locations
• Time ranges (from 2004 to today)

You can search for instance for the search term “hotel berlin” on a worldwide basis within the last 12 month. The results are a “interest over time” graph with key news influencing the results, a world map which shows the intensity of interest in the search term, and the search terms specified into “top searches” and “rising searches”.

Google Insights is for DOTHOTEL a valuable tool to identify search terms, e.g. “hotel” versus “hotels” and the activity of searching customers in this area ans by this the demand for the .hotel top-level domain.

The graphical presenation for the “top searches” looks like this:

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