Finally the Internet regulator ICANN has opened the 3 months application window for new extensions such as .SHOP, .CANON and .HOTEL®. We are working with ICANN for many years and achieved that the hotel industry will get its own identity soon. We also accomplished that .hotel cannot operated by anyone else than the an organization that is supported by the hotel industry itself. This very good news! We will keep you updated on the progress of our application.
The Internet’s global administration agency on Monday approved to open an application window for new web suffixes, also called top-level domains. Our .HOTEL will be one among many others, also extensions for hotel brand like .hilton or .marriott will be possible with this biggest ever shake-up in the addressing of websites.
The California based Internet Corporation for Assigned Names and Numbers (ICANN) and its multi-stakeholder community voted overwhelmingly this step at its meeting in Singapore .
By the decision domain names with the extension .hotel (“dothotel”) will become availiable likely from early 2013. See our ICANN timeline for .hotel below:
The renowned search engine optimization website SEOmoz has recently published its 2011 edition of the Search Engine Ranking Factors. For the past 6 years, SEOmoz has compiled the aggregated opinions of dozens of the world’s best and brightest search marketers into this biannual ranking factors document. This year they present the data set of the opinions of 132-person panel.
With regards to the upcoming new .hotel domain names, we are always being asked how important domain names are. The experts of SEOmoz found that the most relevant search criterion is an exact match of the domain name with the search term. That means that www.tennis.hotel is likely to get a high position at Google if you search for “tennis hotel”.
Carlson Hotels executive vice president Nancy Johnson has joined Hotel Top-Level-Domain’s industry advisory board. The Advisory Board is responsible for making non-binding recommendations to the organization’s directors regarding domain names ending with .hotel. The group will determine who will eligible to register a dot hotel domain name. They will also provide assistance and guidance in governing the organization by establishing policies and objectives. Nancy will support and review the company’s strategy and management team, and assist with the development of domain name registration policies.
Those eligible for registration of .hotel domain names will include individual hotels and hotel chains, hotel organizations, and hotel organizations such as the American Hotel and Lodging Association (AH&LA) or the Hospitality and Sales Marketing Association International (HSMAI). Other parties working in or for the hotel industry may become eligible at a later stage. These prospective registrants would include hotel educational institutions, hotel media, hotel booking portals and other dedicated hotel suppliers.
Cartagena de Indias, COLOMBIA – 6 December 2010 – At the 39th International Meeting of the Internet Corporation for Assigned Names and Numbers (ICANN), Afilias announced that it has been selected by dotHOTEL® as the registry services and DNS provider for its application to ICANN for the .hotel new top-level domain (new TLD). dotHOTEL is supported by the International Hotel and Restaurant Association, the world’s largest association of hospitality providers.
“We selected Afilias because of its superior experience with new TLDs and its ability to help ensure that .hotel reaches its maximum potential in the global domain name marketplace,” said Johannes Lenz-Hawliczek, co-founder of dotHOTEL. “Afilias has a long and distinguished track record of providing reliable registry and DNS services and hence ensures technically stable and reliable support for the launch and growth of the new global home for hotel services on the Internet.”
dotHOTEL will apply for the .hotel Internet extension when ICANN begins accepting applications for new TLDs, expected in the second quarter of 2011. The mission of dotHOTEL is to create a namespace of security, trust and credibility for the global hotel industry and its customers. dotHOTEL also plans to develop products and services to enhance the efficiency and convenience of marketing and e-commerce for hotels and their organizations worldwide.
“Afilias’ superior technology and expertise in supporting more successful ICANN applications and new TLD launches than any other provider will help ensure the success of dotHOTEL. We look forward to bringing this new TLD to market as both an attractive new TLD for registrars to sell and as a means for the global hotel industry to enhance their global online marketing,” said Roland LaPlante, Senior Vice President and Chief Marketing Officer for Afilias.
“The International Hotel & Restaurant Association fully supports this initiative,” said Dr. Ghassan Aidi, IH&RA President. “We are convinced that the creation of a .hotel namespace will be a significant step forward for our industry. We do believe that this is one of the best initiatives to unite the hospitality industry with electronic business under one label (.HOTEL).”
dotHOTEL (.hotel) is a new Top-Level Domain which is exclusively dedicated to hotels, their organizations and the hotel business worldwide. The initiative is being supported by hotel associations and hotel chains such as the International Hotel & Restaurant Association IH&RA, the Pacific Asia Travel Association PATA, the German Hotel Association IHA, Worldhotels or Design Hotels. For more information on dotHOTEL please visit www.dothotel.info.
About the IH&RA
The IH&RA is the only global business organization representing the hospitality industry worldwide. Officially recognized by the United Nations, IH&RA monitors and lobbies all international agencies on behalf of this industry, estimated to comprise 300,000 hotels and 8 million restaurants, employ 60 million people and contribute 950 billion USD annually to the global economy.
Afilias is a global provider of Internet infrastructure services that connect people to their data. Afilias’ reliable, secure, scalable, and globally available technology supports a wide range of applications including Internet domain registry services, Managed DNS, and services in the RFID and supply chain market with its Afilias Discovery Services. For more information on Afilias please visit www.afilias.info.
Based on the latest developments in ICANN’s process for the acceptance and approval of new top-level domains such as .hotel we have created a chart which shows the next steps and the overall timeline. The estimated schedule for the introduction of the .hotel domain names is based on indications of ICANN in March 2010. The major milestones are:
- June. 2010 – Publication of the 4th Draft of the Applicant Guidebook
- December 2010 – Publication of the final version of the Applicant Guidebook
- April 2011 – Submission of application for .hotel
- March 2012 – Start of .hotel domain name registrations for the hotel industry
We expect that major domain registrars and their domain resellers (where you get your .com or .info domain name today) will offer .hotel domain names from Q2/2012.
A detailed timeline chart is available here.
The .hotel project has been selected to present its concept to a global hotel industry audience at the 47th annual congress of the International Hotel & Restaurant Association IH&RA, held from 18-21 January 2010 in Belgrade, Serbia. We are looking forward to this excellent opportunity to demonstrate the participants from all over the world the benefits of the .hotel namespace. Beyond these benefits, the focus of our presentation will be on our registration and rights protection policies. We will also be present on the exhibition floor and invite all delegates to visit our booth.
Through our outreach program within the hotel community we reach the different sectors of the industry. Support for .hotel often comes spontaneously and immediately since nearly everybody understands the value of .hotel domain names for himself but also for the entire hotel business. Therefore we got supporting statements from individual hotels, hotel chains, hotel schools, hotel marketing organisations, suppliers of hotel interior and law firms specialized on the hotel business, to name some of them.
The Internet Corporation for Assigned Names and Numbers (ICANN) has delayed the application window for new top-level domains to late first quarter of 2010.