At about the time we started the .berlin top-level domain project we also evaluated other areas where there is a need for an own top-level domain. We started with figuring out which common terms are often used in domain names. Among the results where the terms “jobs”, “music”, “online”, “game” and of course “hotel”. All these terms with second-level domains in the gTLD name spaces, primarily .com, but also .org or .info. The term hotel is used by over a million domain names from www.designhotels.com to www.paris-hotels.com.
During our research we also got a lot of positive feedback from hotels on the .hotel concept since online marketing is going to become a major contributor to the promotional efforts of the hotel industry.