Domain names for the hotel business

icann

.hotel at ICANN Sydney

icann_meeting_syd_logo1Members of our team were present at the ICANN meeting in Sydney to promote the .hotel top-level domain to ICANN directors, registrars and other relevant parties. We also collected feedback from the users community and discussed policy topics for the hotel domain.

Concerns were raised on the timeline for the introduction of new top-level domains including .hotel, the very high costs for the application and the reservation on several domain names like france.hotel by governments. We are confident to find a compromise on these issues to make the .hotel top-level domain a success for the hotel industry and its customers.

ICANN delays timeline for .hotel introduction

The Internet Corporation for Assigned Names and Numbers (ICANN) has delayed the application window for new top-level domains to late first quarter of 2010.

timeline-dothotel-2009-05-08-en2

.hotel at ICANN meeting in Cairo

cairologo_250x99Members of the .hotel top-level domain management team are present at the 33th ICANN meeting in Cairo, Egypt. We talked to a lot of ICANN stakeholders about the .hotel project and got worthy feedback on different development aspects of the .hotel name space.

.hotel pre-test at ITB Berlin 2007

We did targeted market research on .hotel at the ITB 2007 international tourism fair here in Berlin to figure our who might benefit and like .hotel domain names most. Interestingly, small to medium hotels where the most enthusiastic promoters for .hotel while big hotel chains and hotel associations rather asked why they could not make .hotel themselves as an extension of their business.

.hotel – Creating a new Top-Level Domain

hotel-domains-statisticsAt about the time we started the .berlin top-level domain project we also evaluated other areas where there is a need for an own top-level domain. We started with¬† figuring out which common terms are often used in domain names. Among the results where the terms “jobs”, “music”, “online”, “game” and of course “hotel”. All these terms with second-level domains in the gTLD name spaces, primarily .com, but also .org or .info. The term hotel is used by over a million domain names from www.designhotels.com to www.paris-hotels.com.

During our research we also got a lot of positive feedback from hotels on the .hotel concept since online marketing is going to become a major contributor to the promotional efforts of the hotel industry.