According to the German Hotel Association IHA (www.hotellerie.de) the two leading German hotel booking portals HRS.de and Hotel.de count for about 60% of the market of Online Travel Agents (OTAs) with in the German OTA market in 2009.
Provisions payed by hotels for hotel room bookings via the German OTAs range between around 8 up to 30%.
The hotel domain .hotel may help hotel to become more independend from the OTAs by better search engine rankings and more direct type-in by short, simple and descriptive domain names like www.one-and-only.hotel.
Recently a Google executive presented at a major hotel conference in Europe that the average customer seeking to book a hotel undertakes 12 search cycles during 26 days to finalize his booking.
These figures show how important it is to position the hotel’s homepage among the top search engine rankings in order to catch-up with as much as possible of the customers search requests.
This is exactly where the new .hotel domain names enter the online travel booking landscape because they will improve search engine rankings and by this reduce provisions paid to Online Travel Agents (OTAs) like Expedia, Hotel.de or Tripadvisor. In fact the .hotel domain names will be another simple and inexpensive as well as efficient and effective tool to increase hotel revenues in a strongly growing online travel business.
To summarize an extensive topic, here are the benefits offered by .hotel domain names in this regard:
Benefits of .hotel domain names for customers:
- Better access to the hotel’s website through improved search engine rankings or type-in (direct search)
- Trustworthy and latest information direct from the hotel owner
- Availability of special and best price packages which are not offered by OTAs
Benefits of .hotel domain names for hotels:
- Strong branding effects of the domain name since frequently used by customers
- Less provisions paid to OTAs
- Sustainable better search engine positions
This is a topic on which we will publish more soon, watch out on our website.
We did some research on the websites of leading OTAs like Expedia, Hotel.de or Booking.com to figure out what are the most frequent search terms and phrases for the hotel online booking business. Here are the results:
hotel booking, hotel reservation, hotel bookings, hotel reservations, hotel offers, hotel discounts, cheap hotels rates, lowest hotel rates, business hotels, corporate hotels, room reservations, room bookings, worldwide, international, england, uk, ireland, us, luxury, pet friendly, romantic hotels, budget, discount, hotel deals, luxury hotels, cheap hotels, B&B, 5 star hotels, hotel reviews, hotel descriptions, hotel maps, hotel photos, travel, hotels, hotel, vacations, resort, cheap hotels, motel reservations, discount hotel reservation, discount hotel rooms, cheap hotel, hotel rates, discount hotel, hotel rooms, best hotel prices, boutique, design, wellness, spa, lodging, accommodation, special offers, packages, specials, weekend breaks, city breaks, deals, budget, cheap, discount, savings, destinations worldwide, ?????? ?? ?????, hotel?, hoteller, hotelli, ????????? ???????????, hôteliers, d’alberghi, Viesn?cu, Viešbu?io, Szállodai éttermi, lukanda, hotels, Hotele, Hotelierske, Hotelske, …