Domain name ranked most important search criterion
The renowned search engine optimization website SEOmoz has recently published its 2011 edition of the Search Engine Ranking Factors. For the past 6 years, SEOmoz has compiled the aggregated opinions of dozens of the world’s best and brightest search marketers into this biannual ranking factors document. This year they present the data set of the opinions of 132-person panel.
With regards to the upcoming new .hotel domain names, we are always being asked how important domain names are. The experts of SEOmoz found that the most relevant search criterion is an exact match of the domain name with the search term. That means that www.boutique.hotel is likely to get a high position at Google if you search for “boutique hotel”.